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Viral marketing is a relatively new process that is difficult for the groups facilitating the communications behind their campaigns to control. Those that try to control their audience's perceptions of their products are really missing the point. Instead, there needs to be an understanding and acceptance that your brand message is in control of the general public, and this can work both for you and against you. Therefore, all we can really do as marketers is provide these users with the tools to openly share your message with their friends, and that message needs to remain consistent throughout all areas of participation. It is by far the quickest roadmap for success and many times things go viral unintentionally, so anyone who communicates online needs to be aware of it's connotations.

The most effective way of instituting viral marketing tactics is to have a comprehensive long-term strategy that is evident throughout all communication materials that you create. This includes both print and web as mediums, and especially holds true with any social media involvement. If you maintain a presence throughout any of the communities that exist, and can successfully point those people to consistently branded content, you will be well on your way.

Any of these activities can be viewed as pieces to a Viral Distribution Model that is based on a network of Inbound Links, and this is a pivotal element of the Accru Approach. The more that outside sites link to your hub website, the more traffic your site will see. The amount of Inbound Links to your hub site can multiply at a staggering rate through things like personal blogs, Twitter tweets, Facebook status updates and Social Bookmarking sites like Digg, Reddit, etc.. We have experience building social media applications that provide users with the tools to effectively promote your brand to others. In addition, we are in the unique position of being able to sell products directly to consumers, so our approach will also directly increase your profitability as a business.

The latest Wine Market Council consumer snapshot explicitly shows that Millenials, those 32 and below, are taking the wine world by storm. They are a unique demographic for wine, and are the most coveted target for marketers in all industries due to their purchasing habits.

• Purchasers of $20+ bottles consist of 20% millenials. All other segments fall around 14%.
  
  
• Millenials comprise 20% of all wine club memberships. All other segments fall around 14%.
  
  
• The millenial wine audience is predominantly male. It's the first and only segment where this holds true.