Although online video has proven to be a revenue generating web commodity, the market is heavily saturated with content from all angles. Everyone from large corporations to individuals uploading content from their cell phones has taken part in reestablishing the video media experience. However, the power of the web has created superstars overnight, and helped to promote products effectively (in some instances better than traditional marketing
techniques). We develop an effective video strategy by taking these core principles into consideration:
- Creating Video content that falls in-line with an overall branded experience will encourage viewers to explore its
motives further. Also, placing videos in context with supportive text on various portals will improve visibility on all levels, especially in terms of Search Engine Optimization (SEO).
- Creating a series of videos on the same topic fares better because web audiences typically have a shorter attention span than other types of audiences. According to comScore, the average length of an Internet video stream is 2.6 minutes.
- Providing users with tools to share videos with friends increases the chances your content ends up in front of the people that are most likely already interested in what you may have to offer. Your viral distribution network will gain traction by increasing the amount of inbound links that sharing creates.
We have had the opportunity to create custom content for clients, including script writing and video shoot production using green screens. Our team is well versed in all aspects of the process, and has the experience to successfully market your brand through social media effectively.