• client log-in
• |
• contact us

• about us
• brand creation
• experiential marketing
• accru engine™
• accru labs

Usability has surfaced as a basic requirement for consumers to interact with your online presence. Web attention spans typically fall between 2 and 3 seconds, and people are quick to move on if the user experience is not constructed with ease of use in mind. Users will typically never return to a site that is not easy to digest, especially when the site relies on transactional items like e-commerce and payment processing.

Our overall approach to the web experience relies on design and interactive technologies to minimize the number of pages, reloads and distractions that dilute the value of your brand experience for your customer. This is a resounding theme throughout our shopping experience, where the user is never taken away to new pages, and rather can rely on content overlays instead. They can add to their shopping cart, view it and make adjustments, and then return right where they left off by simply closing form windows.

We strongly feel that The Accru Approach will help incrementally increase sales by not only creating a smooth and comfortable experience, but by also not diverting users away from the contents of your store to make a purchase. The days of the back button locking up a shopping experience are over. Our solution will effectively increase your purchase conversion rate and minimize the number of broken or incorrect orders that you have to clean up.

According to Sphere Trending Zoomers (Baby Boomers are "zooming" through life with gusto and energy) remain a generation of collective wealth and influence:

• They are defined as being between the ages of 44 and 63, and are 80 million strong.
  
  
• More than 60 percent of those in this generational group actively consume socially created content like blogs, videos, podcasts, and forums.
  
  
• Today, almost one in four younger Boomers are active in social networks, up from 15% in 2007.