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Developing a strong wine club strategy offers significant financial rewards by increasing brand loyalty, spreading word of mouth sales and communicating directly with a targeted base of your customers. For wineries that do not currently have a wine club, we can assist you in creating, branding and positioning this channel.

In the Accru Engine™, the wine club is available from within a new or existing customer’s shopping cart. The customer’s master record is updated accordingly, and it triggers the customer's ability to benefit from applicable pricing or promotions available for numerous wine club scenarios. This integration provides you with a single view of all purchases for that customer (across wine club and non-wine club sales). You will also have the ability to log-in to customer accounts to update payment information, and review their sales history and the status of any open orders. The information in the customer accounts can then be used as the basis for targeted marketing campaigns.

Wine club shipments are processed online by selecting the appropriate wine club, targeted shipment date and desired products. Eligible members are presented and selected for shipment. The orders are then processed through the payment processor (and optionally through integrated compliance service), and approved orders are prepared for fulfillment.

The results of a survey recently published in Wine Business Monthly show:

• Wine clubs are important for wineries of all sizes, accounting for 23% of sales for small wineries, 25% of sales for medium wineries and 24% of sales for large wineries.
  
  
• 79% of wineries responding reported growth in existing wine clubs.
  
  
• 56% of wineries responded that they needed better support and training on the use of wine clubs.
  
  
• Wineries that are most successful have a variety of wine club options.
  
  
• While the numbers can vary significantly, small wineries average about 900 customers, medium wineries average 2,700 members and large wineries average about 4,800 customers.
  
  
• More than 20% of all wineries have no wine club and are missing out on a significant revenue and growth engine.