Most economists and analysts will agree that in a soft economy businesses of all types should focus on their preexisting customers. They are the ones that are already enamored with your products, and will be the evangelists that continue your sales growth by sharing their experiences with others. One of the most effective ways of doing this, especially in the wine industry, is to create value-added events and promotions through invitations. In addition, by segmenting your communications according to unique customer interests, you will effectively perk their interest to not only read past the headlines, but to actively participate.
The Accru Approach to Customer Relationship Management (CRM) provides wineries with a set of organizational tools to maintain both current customers and wine club members, and those that simply subscribe to your content. It allows wineries to view their customers' unique account information and purchasing habits, and allows them to send e-newsletter blasts directly from this portal. We have found that targeted users resonate more with consistently branded and segmented e-newsletters that touch on the subjects that they are already interested in. Our system allows administrators the ability to send Pinot Noir drinkers a separate e-newsletter than Sauvignon Blanc drinkers, through a streamlined template system.
Welcome to Accru Wine
