The Accru Approach is our scaleable three step methodology which supports wineries looking to build a presence from the ground up, and those that are already pronounced in the marketplace. Regardless of a winery's positioning, we feel it is absolutely necessary to touch upon all three points for optimal success in exceeding your customers' expectations, and more importantly in driving sales growth.
The Accru Approach allows wineries to consistently build awareness across all marketing channels, with a core focus on facilitating higher profit Direct to Consumer sales from your own winery portal.
There has never been a more important time to stand out from a crowd because there is increasing competition in the wine industry, and consumers are more mindful than ever of their spending habits. In addition, Millenials have become crucial wine consumers at practically every level, and they have grown up in a brand-driven world. They use brands as an extension of their personalities and thrive on promoting them to their friends, both in-person and online.
Effective marketing begins with a strongly branded "foundation" consistently presented throughout all communications. Consistency gives your audience something to latch onto, and intuitively allows them to process your message more efficiently. Accru's foundation is steeped in the numerous brands that we have created for wineries throughout the years, keeping us mindful of a long-term strategy.
Branding begins with driving home an initial point, after which you can begin focusing on "creating awareness" around it. Constructing a viral distribution model that stresses inbound links will organically promote your products through the people you connect with. The highest consumer conversion rate is associations with recomendations from trusted resources. We can help you build a toolset that encourages users to share your messages and products with others.
We not only provide guidance in the area of social media, but we can help translate how that experience can help to drive profits. We can help you consistently deliver the same branding message across all applications and platforms to help increase your brand’s resonance with consumers.
Once you have engaged users with your products and successfully routed them back to your website, you can then maximize your profits by "facilitating sales". The Direct to Consumer channel currently only represents about 10% of overall wine sales. However, wineries that are pursuing this channel have collectively seen this as the overall largest area of growth.
The Accru Engine™ provides our clients with a seamless approach to e-commerce, compliance and payment processing. In addition, it enables wineries to easily manage their own websites (CMS) and wine clubs. A CRM approach focused on customer segmentation, tailors communications towards customer interests, and builds customer loyalty and increased long-term sales.